2011 Ford F-150 Harley-Davidson EditionEnlarge Photo
Though fewer and fewer car shoppers are researching and purchasing today's Ford Ranger compact pickup truck, the decision to let the Ranger die next year in the U.S. still raises questions as to why Ford isn't working on a new small pickup, particularly when Ford's revived the Taurus and Explorer.
They have been working on a Ranger replacement--though it's actually disguised as the new V-6 version of the 2011 Ford F-150.
The new F-150 lineup changes little on the outside, but under the hood, Ford's installing four new engines. It's the biggest powertrain changeover in more than 60 years of full-size trucks, Ford says. Among those engines are massively powerful V-8s with 360 horsepower and more, as well as a turbocharged EcoBoost V-6 with 365 hp and best-in -class towing capacity.
The new F-150 displaces the Ranger most directly with models powered by a 3.7-liter V-6, which will be available in XL, SXT and XLT trims.
2009 Ford Ranger XLEnlarge Photo
Death of the compacts
Sales in the compact corner of the truck world have been sagging for a decade. While makers like Toyota, Nissan and Dodge have upsized their formerly small trucks into mid-size territory, a few makes--Chevy, GMC and Ford--have continued to sell their existing, aging compact trucks.
The end is near for these vehicles. GM hasn't confirmed the final disposition of its Chevrolet Colorado and GMC Canyon twins, but their production base in Shreveport, La., is due to close by 2012. The same fate awaits the Ford Ranger, which has been built in St. Paul, Minn., for years, and will be until late next year, when Ford shutters the facility.
With Ranger sales hovering at about 75,000 units a year, there's simply not enough sales volume to design a new compact replacement that would share little, if anything, with other vehicles in the Ford lineup. Ford has confirmed a new Ranger for markets outside the U.S.--but Darryl Kuzak, Ford's vice president of global product development, says that Ranger won't come to the U.S. because it's nearly as large as the F-150, and can't be imported cheaply enough to make a strong sales case.
Kuzak also says that in the bigger picture, compact truck buyers aren't necessarily looking for a truck bed--just flexibility. With new offerings from the 2011 Fiesta to the 2010 Ford Transit Connect and the upcoming 2012 Ford C-Max, Ford believes, ultimately, it can address all Ranger buyers with a different vehicle it already sells.