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GM Increases Production Of 2011 Chevrolet Equinox, GMC Terrain

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2010 Chevrolet Equinox LTZ

2010 Chevrolet Equinox LTZ

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Despite what can rightly be called the worst auto market in decades, there are a few signs that long-downtrodden parts of the industry are rebounding.

Take GM, for instance: It's actually increasing production of a couple of its strong-selling crossover models, the 2011 Chevrolet Equinox and 2010 GMC Terrain.

Last week, GM's North American president Mark Reuss said that the Equinox, along with the Chevrolet Camaro, Buick Enclave, and GMC Acadia and Terrain were running on lower supplies than what dealers wanted.

By producing the Chevrolet Equinox in Oshawa, Ontario (Canada), and making the Terrain at the nearby CAMI facility in Ingersoll, GM will be able to better keep pace with demand.

Earlier this month, Jesse Toprak, VP for industry trends at TrueCar, recently told The Car Connection that the undersupply situation with some of GM's cars is refreshing for a company that's faced oversupply on many models for a long time. The Equinox, he said, has been in especially short supply, and he'd heard several dealers say that they would have been able to sell more vehicles right away had they been in stock.

GM's acquisition of subprime lender AmeriCredit this past summer is also expected to, over the long run, result in stronger sales and better 'captive finance' offers for shoppers who are typically looking for mid-size, moderately priced vehicles like the Equinox or the Chevrolet Malibu.

The automaker last week announced that is will invest $483 million into production of a new four-cylinder Ecotec four-cylinder engine that will be deployed on high-volume, likely mid-size, models.

[General Motors]

 
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