2011 Jeep Grand Cherokee: It's All About The Skid Plates

September 17, 2010
 

 

 

 

 

 

 

 

 

The 2011 Jeep Grand Cherokee is desperately reaching for the off-road imagine it once had as an exclusive, Jeep strayed from its rough and tough roots with the Liberty and Compass, but they're still in the off-road game with Wrangler and with the new Grand Cherokee.

This is the first new Chrysler product to offer the Pentastar 3.6-liter V-6 engine, and with any new powertrain, questions are raised if this will meet the driver’s demands. Good thing for Jeep the V-6 engine is plenty powerful for almost any off-road terrain laid in front it, though the 5.7-liter HEMI V-8 is always more desirable.

One added feature that sets the Grand Cherokee apart from the competition is standard five-piece steel skid plates. This guarantees the Grand Cherokee can truly handle the toughest terrain out there, and gives any off-road nut peace of mind.

Those plates get extra airplay in a new ad from Jeep, in which is underscores its off-road credentials. The ad is simplistic, showcasing the effectiveness of the skid plates.  The camera angle allows the viewer to see much detail as the Jeep crushes the rocks and the wheel articulate over the rough terrain. All very cool. 

This is just one of numerous campaigns Jeep is pursuing.  Jeep is pushing its online ad campaign heavily, following Ford and other automotive manufactures as more advertising is placed online.  Its YouTube channel, creatively titled “thejeepchannel,” is a hot bed of activity of other quirky and tough advertisements, forgoing the usual barrage of finance offerings and cash back deals for simply showcasing the vehicle itself.

Hopefully for Jeep, Chrysler, and Fiat, costumers will flock to the new 2011 Jeep Grand Cherokee and take the Jeep off the beaten path.

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