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2011 Hyundai Equus: New Player in Luxury Sedan Field Page 3

White-glove customer service

Hyundai Equus owners won’t ever have to step foot inside the dealership when their cars require service. In an attempt to offer the best in overall customer experience, Hyundai will provide valet service to pick up the car from the owner while dropping off a loaner vehicle. When the car’s ready, the valet will return it to the owner and retrieve the loaner.

Voila, no need to wait at the Hyundai dealership with the rest of the mere mortals. That way, Hyundai gets around having to create a separate dealer network for the brand. About 350 of Hyundai’s dealers will get the Equus.

The company calls the plan “your time, your place.” It begins with test drives and continues throughout the ownership experience. Another feature of the plan is the free Apple iPad with every Equus purchase. Customers can arrange their service appointments by using the iPad – no need to call. And the service manual for the Equus is stored right on the iPad.

That’s really white-glove customer service.

Will U.S. consumers take Equus home to meet the family?

The ultimate question is whether American consumers are ready to take the Hyundai Equus home to become part of the family after its debut this November. Equus could be Hyundai’s trump card in the luxury sedan field. Then, again, are Americans really ready to pay some $60,000+ for a Korean luxury sedan?

Well, there is that fabulous warranty that the company markets as “America’s Best Warranty”

We’ll stay tuned to see how it all turns out. Let us know what you think of Hyundai’s foray into this high-stakes venture.


[Hyundai, Los Angeles Times, USA Today]

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