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2011 Hyundai Equus: New Player in Luxury Sedan Field

2011 Hyundai Equus

Coming soon – in November, to be specific – the 2011 Hyundai Equus rear-wheel drive luxury sedan is the Korean automaker’s latest example of never-quit pursuit of excellence and gutsy determination. After all, Hyundai is hoping to take on the likes of stalwart and longtime luxury sedan players such as Mercedes-Benz, Lexus, and Audi.


It may not be so easy. Yes, Hyundai has come a long way – a very long way – from its late 1990s product offerings in the U.S. which were, shall we say, less than stellar. But Hyundai learned from its mistakes, giving consumers a better value proposition by attacking weakness and mechanical failures with the zeal of impassioned crusaders. The result was a lineup that, over the years, climbed in consumer awareness and acceptance to the point where the brand today carries a certain amount of cachet. That, and the self-proclaimed best warranty in America. Hyundai now has a very good reputation as a builder of quality vehicles that are priced right and offer just what consumers want.

And it already has a best-seller luxury sedan in the Genesis, which is smaller than the upcoming Equus.


But is the all-new Equus enough to win over the well-heeled crowd that prefers its Audi A8, or the Mercedes-Benz S550, or the 2010 Lexus LS 460?  

Let’s take a look at what the 2011 Hyundai Equus has to offer before jumping to any rash conclusions.

Eye-catching style

You have to give it to Hyundai. The Equus is a stunner in terms of exterior styling. Some liken its swoopy hood to the Mercedes-Benz S-Class, the bisected grille to the BMW 7-Series, and the galloping horse hood badge which is reminiscent of the Bentley’s winged-B.

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Comments (2)
  1. Hmm...this is pretty but for ONE thing. I mean, I get it, it's a Lexus replica except for that elongated triangle in the center of the grill. If it weren't for that ONE piece, I'd buy this car. That one piece looks so...Pontiac/Saturn, as to ruin the otherwise beautiful and upscale flow of this vehicles aesthetic.
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  2. Budbud,

    That ONE piece you are referring to is a front-view panaramic camera! It offers the industry's first camera that offers a complete 180 degree panaramic view of everything in front of the car. It's great for pulling out of an alley or through a tight parking space.
    Also, this car is NOT a Lexus replica! Not at all, especially when you see them side-by-side. The Equus, overall, is the better looking luxury sedan in the top 4,(IMHO!) and it's feature to value ratio is off the charts!
    So unlike you, as soon as they offer the 5-liter V8 with 429hp in pacific pearl blue, cashmere beige leather and genuine birch burl wood, i'll be purchasing this car!!!!
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