2011 Hyundai Equus: New Player in Luxury Sedan Field

September 13, 2010

Coming soon – in November, to be specific – the 2011 Hyundai Equus rear-wheel drive luxury sedan is the Korean automaker’s latest example of never-quit pursuit of excellence and gutsy determination. After all, Hyundai is hoping to take on the likes of stalwart and longtime luxury sedan players such as Mercedes-Benz, Lexus, and Audi.

What?

It may not be so easy. Yes, Hyundai has come a long way – a very long way – from its late 1990s product offerings in the U.S. which were, shall we say, less than stellar. But Hyundai learned from its mistakes, giving consumers a better value proposition by attacking weakness and mechanical failures with the zeal of impassioned crusaders. The result was a lineup that, over the years, climbed in consumer awareness and acceptance to the point where the brand today carries a certain amount of cachet. That, and the self-proclaimed best warranty in America. Hyundai now has a very good reputation as a builder of quality vehicles that are priced right and offer just what consumers want.

And it already has a best-seller luxury sedan in the Genesis, which is smaller than the upcoming Equus.

 

But is the all-new Equus enough to win over the well-heeled crowd that prefers its Audi A8, or the Mercedes-Benz S550, or the 2010 Lexus LS 460?  

Let’s take a look at what the 2011 Hyundai Equus has to offer before jumping to any rash conclusions.

Eye-catching style

You have to give it to Hyundai. The Equus is a stunner in terms of exterior styling. Some liken its swoopy hood to the Mercedes-Benz S-Class, the bisected grille to the BMW 7-Series, and the galloping horse hood badge which is reminiscent of the Bentley’s winged-B.

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