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Starting Tomorrow: Zipcar Launches Month-Long 'Low-Car Diet' Challenge Page 2

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Last year's 252 Low-Car Diet participants nationwide demonstrated that a minimal car regimen was easier than cutting carbs; 61 percent of the 2009 participants said they planned to go "car-free" after the 30-day challenge.  Additionally, participants increased their miles biked by 132 percent, decreased their miles driven by 66 percent and lost a total of 413 pounds.

"With the unemployment rate holding at 9.6 percent and the average U.S. household spending nearly 19 percent of their income on transportation, smart consumers are looking for alternatives to owning a car," said Scott Griffith, Zipcar Chairman and CEO. "This year's Low-Car Diet asks drivers to experience Zipcar and the concept of car sharing for what it really is – a way of life – and we hope participants realize what our 400,000 members already have: you can have all the freedom and benefits of car ownership without the expense or headaches of owning a car."

This year, Zipcar is hosting kickoff events and end-of challenge celebrations in Atlanta, Boston, Chicago, New York, Philadelphia, Pittsburgh, Portland, San Francisco, Seattle, Toronto, Vancouver and Washington D.C. Those who rise to the challenge will share their car-free experiences using Twitter and other social media channels.  Individuals who are interested in learning more and participating in this year's Low-Car Diet in the United States or Canada, should visit to fill out an entry form.


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