Mercedes-Benz's Mbrace for the iPhone
The new application also allows users to save multiple accounts in the log-in screen and assign nicknames, making it simple and quick to access multiple mbrace accounts from one device.
"Version 2.0 of the mbrace Mobile Application takes the convenience and connectivity of mbrace further than ever before, allowing customers to access connected services anywhere, anytime," said Sascha Simon, who heads up advanced product planning for MBUSA. "Imagine you're away from your car talking on your iPhone to Mercedes-Benz Concierge. The agent can provide you with a great restaurant suggestion and simultaneously send the destination both to your iPhone and into your car. That's what makes the system so great: the flexible architecture allows us to continually add new features as mobile technology evolves, keeping us on the cutting edge of innovation and connected services for our customers. This latest mobile application is a perfect example of that, and we will continue to add more features and connectivity on an ongoing basis."
In addition to the new mobile concierge service, Roadside Assistance on the iPhone also has been enhanced with the mbrace Mobile Application version 2.0 so that when a call is initiated, the customer's location information is transmitted to the Mercedes-Benz Roadside Assistance Center, allowing for more efficient and accurate service in the time of need. In instances when the vehicle may not be accessible, may not have power, or is in an unknown location, the mobile application allows Mercedes-Benz to help their customers by pinpointing exactly where to send assistance.
As the first automaker to offer a mobile application truly integrated with the vehicle, MBUSA continues to be an industry leader in bringing new connected technology to market. For customers on-the-go, the mbrace Mobile Application provides simple and seamless connectivity to the ever-expanding set of Mercedes-Benz mbrace services.
"Mercedes-Benz mbrace was designed as a platform for continuous innovation," said Erik Goldman, president, HTI. "The release of mbrace Mobile Application version 2.0 extends new services beyond the vehicle, giving Mercedes-Benz customers the freedom to seamlessly enjoy personalized service even when they're not in the driver's seat. We look forward to working with Mercedes to continue expansion of the mbrace Mobile Application service and feature set, enabling enhanced connectivity and interaction between the mobile device and vehicle."