The U.S. auto market is still experiencing the fallout from the Cash for Clunkers program a year ago. The Asian automakers who did so well during the 2009 government program--Toyota, Honda, and Nissan--fared worse than other manufacturers in August 2010.
August 2010 sales for Toyota dropped 34 percent last month compared to August 2009. It was almost as bad for Honda, which had a 33 percent decrease. Nissan was down 27 percent from a year ago. The three historical U.S. automakers--General Motors, Ford, and Chrysler--did much better last month with a combined decrease in sales of just 14 percent.
August 2010 ended with sales figures that have not been as bad since 1983. That makes last month the worst August on record for U.S. auto sales in 28 years.
Who were the winners during August 2010? Honda remains one of the most successful car makers with three models in the top ten: the Accord, Civic, and CR-V. Toyota comes in second with two models: Camry and Corolla. Three full size truck manufacturers also made the list: Ford F-Series, Chevy Silverado, and Dodge Ram.
If there is a positive trend within the list it concerns Hyundai’s Sonata model. The Sonata, along with the three trucks, was the only vehicles on the list to increase sales over the previous month. The increase for the truck models was single digits. However, Sonata sales in August were an amazing 81 percent higher than July, and 50 percent more on a year-to-year comparison. I’ve previously written about the fact that Hyundai is the up-and-coming manufacturer in the U.S. automobile market. These Sonata sales support that conclusion.
Here’s the official top ten:
1) Ford F-Series -- 47,652 vehicles
2) Chevrolet Silverado -- 34,084
3) Toyota Camry -- 30,764
4) Honda Accord -- 25,148
5) Honda Civic -- 22,803
6) Hyundai Sonata -- 21,399
7) Toyota Corolla -- 20,280
8) Honda CR-V -- 19,451
9) Dodge Ram -- 18,995
10) Nissan Altima -- 18,491