Screencap from Porsche DNA micrositeEnlarge Photo
It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a perfect time for Porsce to launch a new marketing campaign that explores the automaker's high-performance pedigree.
The campaign in question is more about the Porsche brand as a whole rather than any one vehicle. The fun kicks off at www.Porsche.com/DNA, where after clicking a button to start the web special, users are presented with a pop-up screen chock-full of floating numbers. Tapping them opens a small interface where users learn more about those digits and their significance to Porsche. Visitors are also asked questions about themselves and their driving preferences; after clicking through all the numbers and answering all the questions, users are presented with the Porsche vehicle that best represents them.
Porsche's marketing team has designed a beautiful interface, and the concept of the campaign is nice, too: honestly, who doesn't enjoy taking the occasional "Which Car Are You?" quiz? It's fun, it's entertaining, it's informative, and it's mercifully short. Is it slightly creepy, seeing a German company obsess over bloodlines? Yes. But it's a heck of a lot better than taking a "Which Three's Company Character Are You?" quiz because everyone winds up being Larry in the end.
If you don't have time to walk through the whole DNA microsite, have a quick look at this campaign video, which offers a glimpse of what's hiding in Porsche's genes:
[Porsche.com/DNA via Joel]