It’s difficult to know if you should trade your vehicle, or sell it yourself. The answer for most people comes down to how much you’ll gain monetarily by selling it on your own. It’s generally assumed that consumers can put more money in their pocket if they sell a used vehicle privately instead of trading it with a dealer. However, selling a car yourself is significantly more work. Part of that process is knowing where to post your ad online.
We already looked at free websites. Start with these if you have the time and a limited budget. Some of the most effective are Craigslist.org, Backpage.com, Kijiji.com, and Oodle.com. Remember that any given website will draw a lot of traffic in one city or region, but not in another. Find out what works in your part of country.
If you post our car to a number of free websites and it doesn’t sell, you may want to consider posting it to premium websites, or those that charge a fee for their service. Two of the major premium websites that specialize in used cars are AutoTrader.com and Cars.com. These sites are heavy traffic areas for dealers, and many private sellers have had good success with them as well.
AutoTrader.com is the larger of the two premium sites. It recently logged over 14 million unique visitors a month. It hosts over 3 million new and used vehicles and partners with MSN Autos and Edmunds.com, along with other websites. This is good news for private sellers because your ad will appear on the partner websites, too.
AutoTrader.com recently came out with a free 7-day trial. Use this to see if you can generate any interest in your vehicle, and it won’t cost you a dime.
This website has about 10 million unique visitors per month, it hosts 2.5 million vehicles, and partners with 175 local newspaper and TV stations, along with USAToday.com and Yahoo Autos. The partner sites add a lot of visibility for the ads it carries.
Cars.com does not have a free trial option, but its fees are similar to AutoTrader’s fee structure.
A Final Thought
As I state in my book, “…if it’s critical to sell your car quickly, post it on every website immediately.” This includes free and premium sites. And by the way, what’s stopping you from posting your ad on as many free websites as possible? “… what the heck, they’re free, right?”
The author is not only a contributor to this website, but has written the only comprehensive guide to selling your car online: HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online. The book is available on Amazon.com.