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Breaking: Next-Gen Hyundai Equus, Genesis Sedan And Coupe To Get AWD


2011 Hyundai Equus

The next generation of Hyundai's Equus, Genesis Sedan and Genesis Coupe will get all-wheel drive according to CEO John Krafcik, revealed at today's Equus drive event. The move is no doubt intended to put Hyundai on equal footing with its luxury rivals like BMW, Cadillac, and Audi, all of which offer all-wheel drive versions of their most popular sedans and coupes.

It's perhaps unsurprising as well, with the rate at which Hyundai has been improving its vehicle lineup. From the Genesis to the Sonata and now the Equus, Hyundai is stepping up its game in every segment, building its brand into a luxury marque despite the name stigma along the way.

No further details on the all-wheel drive system were announced, but we'd expect it to follow suit with other luxury manufacturers, being offered primarily as an all-weather package on the Genesis Sedan and Equus, paired with an automatic or dual-clutch gearbox only. The Genesis Coupe could receive a performance version a la Audi's S5, though it could also take the Infiniti G37x Coupe route and offer it as a more luxurious package with all-weather capability.

Whatever the plan for all-wheel drive at Hyundai, it's sure to be an interesting set of launches when the next generation comes around. The Genesis Sedan and Coupe, launched in 2008 and 2009 respectively, won't likely be due for a complete overhaul until 2013 or later. The Equus, on the market in Korea since 2009, will likely get its next major update a year or two after the Genesis range.

[Hyundai]





 
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Comments (8)
  1. While this is good for taking on Infiniti, personally I would stick with rwd, but good on Hyundai for giving customers a choice of rwd or awd
     
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  2. I personally think this is a huge win! This gives customers the choice. While I agree I like RWD people in snow belt states might have held back due to only RWD.
     
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  3. I find Hyundai's brand-image-transformation absolutely remarkable. 10 years ago a discussion comparing any of their vehicles to BMW, Lexus, etc would have been scoffed at. Difficult to think of more rapidly improving brand images (perhaps Samsung in electronics). Good stuff.
     
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  4. I can't believe how far they've come in terms of design and quality. I would gladly buy that Equus instead of an Acura TL or Lexus GS.
     
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  5. I don't get it. Doesn't Hyundai produce a $10,000 car? Why would the same brand appeal to those who would cross shop bmw?
     
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  6. I would prefer the AWD for more grip and acceleration but RWD is good too.
     
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  7. @Grant: Two words for you (well, three): Chevrolet. Aveo. Corvette ZR-1.
    D'oh.
     
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  8. This is proof that a brand that was viewed as cheap can transform the image due to smart and clever marketing. AWD will be very attractive to those living in the east and the midwest.
     
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