2010 Chevrolet MalibuEnlarge Photo
2010 Jeep Grand CherokeeEnlarge Photo
According to the pricing-intelligence firm TrueCar, which tracks transaction prices and can show you what kind of discount to expect locally, large pickups are the type of vehicle that remains most discounted. As a class they're discounted an average of 11 percent, and for the 2010 Silverado in particular shoppers are getting an average 23 percent below MSRP.
The 2010 Chevrolet Malibu was the most-discounted mid-size sedan, at about 20 percent off sticker. Other deeply discounted vehicles include the 2010 Jeep Grand Cherokee (19 percent), Hyundai Sonata (17%), Ford Ranger (17%), and Mercury Grand Marquis (17%). The Grand Cherokee, as well as the Ford Mustang and Lincoln MKX—all vehicles being replaced by redesigned 2011 models—are also on the list.
Several vehicles—either due to incentives or deeper dealer discounts—are selling at considerably lower bottom-line prices than a month ago (calculated between July 9 and August 5). Among them: the 2010 Mercedes-Benz R-Class ($1,480 below last month), the 2011 Ford Flex (-$1,171), and the 2010 Land Rover Range Rover Sport (-$1,150).
After full-size trucks, luxury cars, vans, and mid-size cars were also among the most discounted, at an average seven percent. But not all types of vehicles are looking like strong deals right now; subcompact cars (such as the Scion xB) were reduced by just two percent from MSRP, on average, while sports cars, mid-size SUVs, and small pickups were sold for just an average five percent below sticker.
And among brands, after hearing about some of the markdowns it probably doesn't come as much of a surprise that Chevrolet was the most-discounted brand in July, with its models selling at an average 16-percent off MSRP. Overall, Chevy had four of the most-discounted vehicles listed by vehicle category.
The 2010 BMW M6 remained the vehicle with the largest incentives—a whopping $12,500—while the Infiniti QX56 trailed with $7,000 of dealer cash. Also notably, GM is offering $5,000 off the Chevrolet Impala, and there's a $5,000 discount on the Chrysler-made Volkswagen Routan.
Look below for TrueCar's list of the most-discounted vehicles by class.
|Top 2010 Models by Vehicle Categories for August|
|Vehicle Categories||2010 Models||% Below MSRP|
|Large Truck||Chevrolet Silverado 1500||23%|
|Midsize Car||Chevrolet Malibu||20%|
|Midsize SUV||Jeep Grand Cherokee||19%|
|Small Truck||Ford Ranger||17%|
|Large Car||Mercury Grand Marquis||17%|
|Small Car||Ford Focus||16%|
|Large SUV||Chevrolet Tahoe||15%|
|Van||Chevrolet Express Cargo||14%|
|Luxury SUV||Lincoln MKX||14%|
|Luxury Sport Car||Chevrolet Corvette||14%|
|Sport Car||Ford Mustang||13%|
|Small SUV||Jeep Patriot||13%|
|Luxury Car||Lincoln MKZ||12%|
|Subcompact Car||Toyota Yaris||11%|