Advertisement
Find a Car
Go!

Video: Dodge Challenger's 'Revolutionary' Campaign Tries To Go Viral

Follow Richard

 

Screencap from viral ad for the Dodge Challenger

Screencap from viral ad for the Dodge Challenger

Enlarge Photo

Chrysler's recent ad campaigns have been pretty hit-or-miss. We've enjoyed the Dodge ads voiced by Michael C. Hall, despite the heat they've taken from PETA. The commercials for the 2011 Jeep Grand Cherokee were kind of a win, though they could use some judicious editing. On the other hand, the 'Revolutionary' ads for the Dodge Challenger (also narrated by Hall) left several of us flat; thankfully, a new, web-only spot goes a long way toward redeeming that campaign.

One of the problems with the original 'Revolutionary' ads is that they veer a tad too close to camp. Those shots of George Washington bounding over the battlefield in a jet black Challenger are so over the top that it's hard to take them seriously. Maybe that's the point -- heck, Michael C. Hall's other Dodge commercials have a comic edge, so why not this one, too? -- but it's very hard to tell. It's a little like watching Showgirls: did the director really mean for this to be funny?

But someone has taken the central imagery of that campaign and transported it to YouTube, and they've done it Candid Camera-style. The result, like a lot of reality TV, is hilarious, if you can stop cringing long enough to watch it:

That clip has many of the hallmarks of a good viral video, including a strong central character, seemingly clueless bystanders, and a whiff of product presence that looks coincidental. Whether it will have the reach of, say, those brilliant Old Spice clips with Isaiah Mustafa, remains to be seen -- and frankly, given the slow-going views, we have our doubts. Still, we'll take this over the original any day.

[AutoMarketingBlog via Joel]

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)
  1. Personally, I think there's something unseemly about Dodge (& Jeep with their new Grand Cherokee "Made here in the USA" ads) using the patriotic flag-waving themes when the vehicles have lots of German bits (from the days of the Mercedes marriage) and the company is now owned by Fiat!
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Advertisement
Take Us With You!
   
Related Used Listings
Browse used listings in your area
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.