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The Milwaukee Masterpiece: The Midwest's Pebble Beach


Masterpiece Poster Photo by Michael Furman

Masterpiece Poster Photo by Michael Furman

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Milwaukee's Masterpiece:  The Other Pebble Beach

Scouting for a fine family of cars?  Check out the Milwaukee Masterpiece on our nation's other West Coast-Lake Michigan's western shore, August 21st and 22nd.  This year's event features Duesenberg and celebrates Alfa Romeo.  It's a full weekend of automotive events with exquisite cars and unique people from around the world.

You don't have to trek to the Pebble Beach Concours d'Elegance in Carmel, CA (a filthy-rich showplace for wealthy car collectors and their equally tony trailered, non-trash exotics) in order to see automotive royalty.  The Wisconsin Region Classic Car Club of America has its own show:  The Milwaukee Masterpiece.  It's a style and speed showcase, a Mecca for famous automobiles and their admirers.

You're invited to see and be seen in Milwaukee's Veterans Park.  With a Great Lake and stunning architecture--pick from an Eero Saarinen-designed cantilevered Sheer Look War Memorial or the swooping animated Santiago Calatrava-designed Milwaukee Art Museum you've got a stunning spot for car gazing-no wonder nearly 3,000 people attended last year's Masterpiece.

Leon Flag, the event's chairman, says more than 15 car collecting clubs have been invited to Saturday's Club Day.  Expect American power, European sports and world-class exotica.  The show's Sunday Concours d'Elegance honors antique, classic, heritage race machines.  Flag says you can anticipate more than 150 rare, beautiful cars.

Besides powerful Duesenburgs and bespoke Packards, Leon says the Masterpiece always features micro, mini and compact car classes.  These innovative mobile sculptures aren't monumental in size but they draw big crowds.  So after ogling an unobtainable couture-grade Ferrari, you can feast your eye's on something your uncle Frank once drove.

Dates:  August 21 and 22, 2010; 10:00 am-4:00 pm

Location:  Milwaukee's Lakefront

Contacts:  www.milwaukeemasterpiece.com

Phone:  Lindsay Schoettlin 414-225-1344

Tickets:  One-day $10; two-day pass $15

What is a Concours d' Elegance like?  Lynne Richman, who presented a rare 1933 Chevrolet Eagle Cabriolet last year, says the Masterpiece is "unique."  It's a well-orchestrated presentation of automotive confections that attracts car-people comity.

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