Battle Of The Brands: Which European Automakers Bare All On YouTube? Page 5

August 10, 2010

Screencap from Porsche's YouTube channel

Volkswagen: http://www.youtube.com/user/volkswagen
Total uploads: 126
Total subscribers: 1,714
Total views: 1,860,012
Date launched: November 14, 2005
Date range of clips: One week to one year
Like: Very clean design -- just enough to give it some minimal flavor (you can almost hear the Kraftwerk)
Dislike: That Punch-Dub campaign; the missing "Shoot the Gap" ad
Most recent clip: "Ike Opara's tips for young players"

 

Volvo: http://www.youtube.com/user/VolvoCarsNews
Total uploads: 135
Total subscribers: 2,409
Total views: 2,106,516
Date launched: August 11, 2008
Date range of clips: Two weeks to two years
Like: Easy to navigate; bare-bones and basic
Dislike: Bare-bones and basic is awfully close to bland; more than Jaguar or Land Rover, Volvo might be a better fit in tomorrow's list of Asian brands
Most recent clip: "New Volvo S60 Naughty Experiment" (Which is slightly naughtier than the first clips from that campaign.)

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