Battle Of The Brands: Which European Automakers Bare All On YouTube? Page 3

August 10, 2010

Screencap from Porsche's YouTube channel

Mercedes-Benz: http://www.youtube.com/user/MercedesBenzTV
Total uploads: 247
Total subscribers: 8,456
Total views: 3,550,703
Date launched: November 14, 2008
Date range of clips: Three days to one year
Like: It looks hilariously "Mercedes" -- sleek, elite, no-nonsense; loads of variety
Dislike: Another company that hates the "all" button
Most recent clip: "Mercedes-Benz.tv: MOTOR-TALK.de besucht Mercedes-Benz" (Not in English, obviously.)

 

Mini: http://www.youtube.com/user/MINI
Total uploads: 103
Total subscribers: 3,765
Total views: 2,662,870
Date launched: January 01, 2009
Date range of clips: One day to one year
Like: Pretty to look at; nice use of header to drive home advertising
Dislike: Why do people disable the "all" button?
Most recent clip: "MINI at GOODWOOD Festival 2010"

 

Porsche: http://www.youtube.com/user/Porsche
Total uploads: 186
Total subscribers: 14,830
Total views: 5,454,293
Date launched: November 24, 2008
Date range of clips: One week to two years
Like: Looks great; super-easy to navigate; diverse array of clips, with some looking professional and others appearing homegrown
Dislike: Not much
Most recent clip: "911 GT3 Cup - Running Up That Hill..." (Pandering to the Kate Bush demographic?)

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