Battle Of The Brands: Which American Automakers Bare All On YouTube? Page 3

August 9, 2010

Screencap from Dodge' YouTube channel

Ford: http://www.youtube.com/user/ford
Total uploads: 177
Total subscribers: 2,496
Total views: 997,902
Date launched: November 1, 2005
Date range of clips: One week to one year
Like: Clean design; fairly well-curated selection of clips
Dislike: "Clean" is awfully close to "dull"; no "all" button at the top, so we can't see everything at a glance (why do folks keep doing this?)
Most recent clip: "Operation Drive One"

 

GMC: http://www.youtube.com/user/thejeepchannel
Total uploads: 17
Total subscribers: 206
Total views: 74,364
Date launched: December 23, 2005
Date range of clips: Three weeks to seven months
Like: Well, it's pretty
Dislike: Not a lot to see here -- especially given that the channel is nearly five years old; feels fairly underused; also, it's nearly impossible to find from within YouTube (we reached it via the GMC homepage)
Most recent clip: "2011 Sierra HD"

 

Jeep: http://www.youtube.com/user/thejeepchannel
Total uploads: 228
Total subscribers: 2,990
Total views: 3,575,684
Date launched: January 19, 2006
Date range of clips: Five days to four years
Like: Huge number of videos; clean design; "all" button enabled at the top
Dislike: There are so many clips that sorting through them can be daunting. Vetting a few wouldn't be a bad idea -- especially clips like "Bouncy and Fun", which are totally 100% fine for fan uploads, but maybe not so appropriate to host on an automaker's channel
Most recent clip: "The Things We Make Make Us"

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