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Chevrolet's Newest App Is Tailor-Made For Sales Staff

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We've all been there: cruising the lots or wandering the showroom floor, asking about what's in stock and what promotions are running, when Sam or Sandra Salesperson says, "I'll have to check on that" and disappears for five, maybe ten minutes. For shoppers, it's a frustrating wait, and for dealers it's no better -- every second that the staffer spends in the back is one more opportunity for the customer to walk away. Now, Chevrolet is trying to solve that problem with a new service for sales personnel -- and it comes in the form of an app.

The Chevrolet Dealer app is designed to run on the iPhone, iPad, and iPod Touch, and it should be widely available by the fall of 2010. According to a GM press release, the app "allows salespeople to help customers research trim levels, options and financing and search vehicles in dealer inventory." If it works as planned sales staff should be able to help shoppers find exactly what they need with a few taps on the screen. It should also find all applicable incentives to make that sticker price a little sweeter. In fact, it sounds like the only thing the app won't do is secure financing for shoppers -- though we've seen that feature on other apps, so maybe it's only a matter of time.

This is a smart move for Chevrolet and a great complement to its recently launched showroom app for shoppers. Between this and the company's baseball app, Chevy's on a roll.

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Program Pilots High-Tech tools for Chevrolet Salespeople

iPhone, iPod touch and iPad app makes sales tools portable

Raleigh, N.C. – Chevrolet is the first automaker to pilot a sales app for the iPhone, iPod touch and iPad which allows salespeople to help customers research trim levels, options and financing and search vehicles in dealer inventory. A nationwide rollout to Chevrolet dealers is expected this fall.

The Chevrolet Dealer app features the entire line of Chevrolet cars, trucks and crossovers. It allows a salesperson to work with a customer to pick interior and exterior colors, search for a matching vehicle in the dealership’s inventory and look up offers that can be applied to the purchase or lease.

“Chevrolet Dealer allows us to spend less time behind our desks and more time on the showroom floor with our customers,” said Joel Smith, retail operations manager at Hendrick Chevrolet in Cary, N.C., where the pilot began July 9. “Our customers have been wowed when we are able to show them video and help them choose options, all on the iPhone.”

The app also allows salespeople to submit and retrieve quotes so they can help customers find and buy the vehicle they want anywhere in the showroom, on the sales lot, or even when they aren’t in the dealership.

“We continue to look for smart ways to use technology to help our salespeople sell vehicles,” said Alan Batey, vice president, Chevrolet U.S. Sales. “With more and more salespeople and customers using mobile technologies, this makes sense as our next step.”

Chevrolet recently announced the Chevrolet Showroom shopping app for the iPhone, iPod touch and iPad, which allows users to research and locate the car, truck or crossover they desire. Once a vehicle has been located, users can save it to their device and share it with friends and family via e-mail or Facebook.

[GM]

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