Barb Samardzich, Ford's vice president of powertrain engineering, said: “We want to take care of our loyal F-Series Super Duty pickup owners who supported us when we debuted our all-new Ford-designed, Ford-engineered and Ford-built Power Stroke earlier this year and reward them by offering them the same best-in-class torque, horsepower and fuel economy our new customers are receiving right now."
This program is an industry first, allowing those who quickly jumped after a 2011 F-Series Super Duty to not be left behind. Marc Cross, co-owner of Jordan Ford in San Antonio, said: "It’s human nature to say, ‘Darn, I should have waited.’ But with this program, there’s no penalty for being an early adopter, so to speak."
For all you F-Series owners, this would be a great time to use your one, FREE, Diesel Exhaust Fluid (DEF) fill up; you know the stuff that helps make your truck greener and all that eco-jazz.
What does this do to the Ford and GM's battle over offering the most power trucks on the road? It benefits the customer. Look at the 2011 Mustang V-6 and the Camaro RS; they are another example of when automakers fight for the lead, the consumer always wins. Now we have to see if GM will take this laying down or offer a return volley.