The Facebook group "Shut Down the "Shoot the Gap' commercial for the VW Jetta LE" thinks common sense has gone by the wayside in recent years, performaing a socail justice boycotting the ad becuase there is no such thing as personal responsibility. There are other ads that cold be slameed with promoting unsafe behaviors, yet they are not clamoring for other ads to be pulled.
Take the 2011 Ford Mustang V6 ad; it "promotes" unsafe behavior as well, yet there is no social clamoring for the ad to be pulled.
The only social buzz this created is where you can get the catchy tune that goes with it (Light of the Morning By Band of skulls, just FYI). Ford isn't the only automaker supposedly promoting unsafe driving behavior either. Here is an ad for the 2011 Chevrolet Corvette.
Clearly this ad not only promotes unsafe driving, but also that kids can fly rocket ships too or something out there like that.
The Volkswagen ad is just that, an advertisement - a form of communication designed to persuade a target audience. And the large amount social pressure has created more buzz for the commercial than squelch it, with many more people viewing the ad. Hopefully one day common sense will return, so quirky car ads like the one for the 2011 Volkswagen jeda can be made again.