This week, the automotive landscape is tilted in favor of the buyer who comes prepared. The across-the-board discounts we saw all spring have faded, in favor of targeted discounts on particular cars. You'll no longer find everything at your local Ford or Chevrolet dealership on sale -- but if you know where to look, you'll find deals that could save you thousands.
It also matters when you shop. Our partners at TrueCar.com predict that Friday and Monday will be the cheapest days to buy -- a break from the usual pattern, when the best deals are found on Saturdays. As always, though, your price is more dependent on your skill as a negotiator and the preparation you've put into learning the market than it is on any expected pattern. Learn to spot the best deals, and you'll walk away happy.
We've combed through hundreds of offers to shine the spotlight on a handful you might want to consider. A few of your best new-car deals for this week could include:
Side Exterior View - 2010 Kia Soul 5dr Wagon Auto SportEnlarge Photo
The Kia Soul is incredibly versatile. It has the small footprint and easy-to-drive nature of a compact car, but the cargo space of something larger. It has the visibility and high driving position of a small SUV, but a sense of style you'll never find in most sport 'utes. And this week, it's cheap. Kia will sell anyone who qualifies a Soul with zero-percent interest for three years. They'll also give you $1,000 if you trade in a Kia on your new soul -- or $1,000 if you trade in almost anything else.