2011 Ford Explorer
1999 Ford ExplorerEnlarge Photo
But due to a combination of influences—the much-publicized Ford-Firestone tire recall, a migration toward crossover utility vehicles, and simply the passing wave of fashion—Ford wasn't able to hold on to many Explorer owners for a repeat sale and the numbers plummeted.
Last year's sales? A measly 52,000.
The Dearborn automaker clearly couldn't just walk away from such a successful nameplate. But fortunately, they recognized that few people want to go all retro like it's 1999 quite yet.
With the new 2011 Ford Explorer introduced today, Ford has taken a step in a new direction with what, arguably, used to be its flagship vehicle in the U.S. This time a modern, passenger-friendly three-row design, combining some of the best attributes of newer crossover designs, Ford's industry-leading connectivity features, and some of the ruggedness of a traditional SUV—including a Range Rover-like terrain system—the automaker hopes to appeal to a practical crowd that's looking for something a little different this time.