Kelley Blue Book Seller's ToolkitEnlarge Photo
We've all been there at one time or another: wanting a new car but needing to get rid of the old one first. Sure, we could motor down to the dealership and trade it in, but more often than not, we'll get more cash for our clunker by selling it in advance. So, where to begin?
Once upon a time, we'd simply post a notice in the classified section of our local paper, or toss a For Sale sign in the window, leave the car in a well-trafficked parking lot, and wait for the offers to come rolling in. And to be fair, those methods still work, but since so many people spend so much of their time online these days, it would seem like a waste to leave out the social media resources at our disposal.
That's where Kelley Blue Book's new "Seller's Toolkit" comes in. The Toolkit offers a free, centralized location for pricing your vehicle, building a listing, and sharing that listing across the web -- and in real space.
Start by visiting the Toolkit area of KBB.com. Plug in your ZIP code (remember: values fluctuate regionally), add some info about your vehicle (year, make model, condition, trim level, VIN, etc.), and a brief description. KBB calculates your car's worth and creates an ad for you to distribute in a variety of ways.
KBB makes posting to Facebook and Twitter a snap, and there's also a widget that you can embed on blogs, Tumblr, or sites like Craigslist. What's particularly nifty about these options is that as your vehicle's value changes over time (typically depreciating), your listing updates automatically. From a seller's point of view, that may seem like a negative, since you'd rather the value stay as high as possible. But think of it this way: since your asking price remains in sync with Blue Book values, you'll avoid disagreements with shoppers who've done their research and know what your ride's worth.
More interesting than that, the Seller's Toolkit offers the same functionality for printed fliers. The text on the fliers themselves doesn't change, of course, but each features a QR code that smartphone users can use to reference your current listing at KBB.com.
Want to see the process in action? Here's a short video that ought to give you the gist of things:
If you've got more questions, click on over to the Toolkit and give it a go yourself, or skim the press release below.
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KBB.COM HELPS CONSUMERS SELL THEIR CAR USING SOCIAL MEDIA, OTHER LATEST TECHNOLOGIES WITH ALL-NEW SELLER’S TOOLKIT FEATURING LIVEVALUESM
Kelley Blue Book Catapults Traditional Private-Party Sales Methods into 21st Century
Irvine, Calif., July 22, 2010 /PRNewswire/ — Kelley Blue Book http://www.kbb.com, the leading provider of new and used car information, today announces the official launch of its Seller’s Toolkit, featuring the all-new LiveValue system, helping consumers sell their car online and in social networks. The first of its kind, Seller’s Toolkit is a fully-integrated sales method with the latest online technologies to help consumers sell their vehicles on high-traffic websites, social networks, via e-mail or even a personal blog. With the all-new Seller’s Toolkit, Kelley Blue Book catapults traditional private-party sales methods into the 21st century. To access the Seller’s Toolkit, users can visit any Private Party Pricing Report on kbb.com.
According to a recent study¹, about 1.3 million private-party offers made on vehicles via social networking sites equated to 785,000 sales during 2008. In 2009, the number of offers increased to 1.9 million, resulting in nearly 1.3 million sales. Projecting the full year, that means social networking sales will top two million units on 2.96 million offers, making the need for a free, all-inclusive tool like Kelley Blue Book’s all-new Seller’s Toolkit more valuable than ever before.