According to the monthly TrueTrends report, from the pricing intelligence and analysis firm TrueCar, the Honda Insight has the highest Flex Score, meaning that he 2010 Honda Insight is the most price-flexible—not a good sign for a model that’s all-new for 2010.
It’s a little bit surprising, as there’s no official factory cash incentive on the Insight.
According to TrueCar, a 2010 Honda Insight LX, which stickers at $20,550, now has an average price paid of $19,043. Meanwhile, the 2010 Toyota Prius II—the most affordable of the widely available Prius trims (a Prius I arrived later in the model year)—has a sticker of $23,550 and average price paid of $22,052. For the Prius, that includes a $1,000 factory incentive.
TrueCar’s most discounted vehicles—looking simply at the vehicles that are selling at the most below MSRP—include some generous factory incentives, of $3,000 or more on some models. So it’s not surprising that many of these—such as the 2010 Jeep Grand Cherokee, 2010 Hyundai Sonata, and 2010 Ford Mustang—are being cleared away to make room for all-new 2011 replacements.
2010 Nissan AltimaEnlarge Photo
Overall, TrueCar assesses, shoppers have a better chance of obtaining a discount for models with the most flexible prices.
For July, here are TrueCar’s projections for models with the most price flexibility:
TrueCar Projections for July
Most Flexible 2010 Models
|Small Car||Honda Insight|
|Midsize SUV||Mitsubishi Endeavor|
|Subcompact Car||Toyota Yaris|
|Large Truck||Nissan Titan|
|Midsize Car||Nissan Altima|
|Sport Car||Mazda RX-8|
|Small SUV||Mazda Tribute|
|Small Truck||Nissan Frontier|
|Luxury Car||Cadillac DTS|
|Luxury SUV||Infiniti FX50|
|Luxury Sport Car||Nissan GT-R|
|Van||Chevrolet Express Cargo Van|
|Large Car||Toyota Avalon|
|Large SUV||Nissan Armada|