But if I have to pick, today I’d say that YouTube (youtube.com/Honda) is the one I couldn’t live without right now. It has been a very successful way for us communicate at the corporate brand level. For one thing, we have some innovations that just have to be seen to be believed, like our ASIMO robot and U3-X personal mobility device. YouTube has enabled us to bring those forward en masse and with quality engagement with consumers. And the versatility of video sharing from YouTube with other social media tools like Facebook is great, too…a lot of people continue to love to share videos!
Do you have a favorite mobile device? A favorite app? A favorite Twitter client? Geolocation app?
Twitterlator is the social media mobile app I use the most right now. I have a couple Twitter clients I'm using are CoTweet and TweetGrid. We’re considering a few ways of working in geolocation including Foursquare but we’re not active just yet.
What's the best use of SM you've seen at Honda?
I really like the “Everybody Knows Somebody Who Loves a Honda” program my colleagues in the Auto Division launched on Facebook. It includes a social experiment application to see how many people we can connect through Honda love and features actual Honda customers talking about their experiences. In fact, the TV advertising supporting the program was actually cast from Facebook application users! Now, more than 5 million people are connected by Honda love.
How about the worst, or the one you wish you could do over?
The launch of the Honda Accord Crosstour on Facebook was certainly a learning experience for the company. But you cannot be afraid of failing; it motivates you to succeed. That’s core to what Honda is about…as it happens, check out this video on the topic:
Where do you see SM going, and what possibilities does it hold for the work you do?
The lines between media and corporations are blurring, and brands like Honda are becoming publishers by necessity. I think we’re going to continue to see this, and it is going to mean developing more content and maintaining or developing additional editorial-like functions. Keeping up with "social media" as things evolve and scaling to meet the need is going to be an opportunity and a big challenge, too.