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312 views Jul 15, 2010

2010 Honda Civic Sedan

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As automakers continue to search for "green" technology, Honda has decided it will focus on hybrid technology, at the expense of clean-diesels, according to a report in the Nikkei business publication.

Honda had been planning to build clean-diesels at its Yorii plant in Japan, but according to the paper, it has abandoned those plans in order to focus on hybrid powertrains for larger vehicles.

Right now, Honda offers three hybrid vehicles in the U.S.--the Civic Hybrid, the CR-Z, and the Insight. There's no longer an Accord Hybrid, and other larger vehicles like the Pilot SUV and Ridgeline pickup could use a mileage boost.

By Honda's way of thinking, clean-diesels probably make more sense for the European market, while American consumers might be more interested in hybrids.

We'll know more next Tuesday, when Honda CEO Takanobu Ito briefs the press on the company's medium-term product strategy.

[Automotive News (sub. required)]