Mint.com's 'Goals' section, powered in part by KBB
"Consumers are often unsure about the current value of their vehicle, how it can be leveraged toward a new car, or what steps they need to take to make such a big purchase," said Aaron Patzer, general manager and vice president of Intuit Personal Finance and founder of Mint.com. "By incorporating Kelley Blue Book Values into Mint.com, Mint users can do two really important things. First, they can easily add vehicle data to their accounts – so any loans they're paying against a car are balanced by the asset's value. Second, integration with Goals will help people understand the true cost of a new or used car, and effectively track their personal spending and saving to get there easily – and ultimately for less money."
Allowing Mint users to access Kelley Blue Book data provides a more convenient way to manage their money and better track their entire financial picture by eliminating the extra step of having to search for information on third-party sites.
"In developing this relationship, our goal was to keep the car owner and shopper top of mind," said Damon Bennett, vice president of business development and partnerships. "The vehicle information we provide is relevant to consumers' financial needs and working with Mint.com allows Kelley Blue Book to assist consumers at all levels of car buying and owning."