Bigfoot Says Bye Bye Blue Oval, Hello Bowtie

July 7, 2010

It seems nothing is sacred, not even in the fantastically outlandish world of monster trucks. Bigfoot, the single biggest icon of monster trucking in the world, has changed its Blue Oval in for a new Bowtie--dropping Ford for Chevy after 35 years.

While this isn't technically the first time Bigfoot has dipped its toe into the GM waters (there was a Bigfoot Silverado concept at the 2008 SEMA show), it is the first time the brand has switched the actuyal Bigfoot monster truck into Chevy duds. For now, it's just a one-time thing, however. The rest of the Bigfoot stable of trucks will keep the Ford bodies.

The brand shakeup is really Ford's fault. It stopped sponsoring the team in 2007, leaving Bigfoot to find its money where it could. It turns out that money came from Firestone tires, which also heavily promotes the MLB's All Star Game--co-sponsored by Chevrolet. So Bigfoot wears Chevy sheetmetal now, and the advertisers/sponsors win. Its heart beats to a GM drum now, too.

Battles between Ford and Chevy fans over which is the ultimate Bigfoot are sure to ensue, with both camps already divided sharply along brand lines in the retail world. You can catch more photos of the brand-change operation at the official Bigfoot Facebook page link below.

What's next, Bigfoot? A Ram 2500 body for Labor Day? Say it ain't so.

[Facebook, PickupTrucks]

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