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Lexus Lures Andy Samberg, Tracy Morgan, Jamie Kennedy To The Dark Side Page 3

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Leaked 2011 Lexus CT 200h images

Each debate will be followed by a chic, music saturated, reception, –with libations provided compliments of Patrón Spirits for attendees’ responsible enjoyment. DJ sets will vary per city and will include dance floor favorites The Misshapes, Paul Sevigny, Myles Hendrik, Nick Zinner of the Yeah Yeah Yeahs, and the duo Harley & Cassie.

As a visual representation of the debate series message, Lexus commissioned Nondesigns, a Los Angeles based design studio, to create an artistic representation of the CT 200h that will be displayed at the debates. Specializing in creating objects that carry on a dialogue with their surroundings, Nondesigns created a magnificent pixilated interpretation of the compact premium hybrid that treats viewers to the two personalities of the vehicle. When viewers walk around the art installation, entitled the CT Umbra, they experience a change in color from luxurious gold hues to organic tints of green and blue - representing the two seemingly contradictory perspectives of Lexus’ fifth hybrid.

“Lexus designed the CT 200h to have higher fuel mileage and lower emissions, without sacrificing the fun,” said David Nordstrom, Lexus vice president of marketing. “CT 200h brings energy to the new compact premium hybrid segment with its sleek styling and dynamic handling.”

The Lexus CT 200h was styled with optimum aerodynamic efficiency. Its size, packaging and hybrid technology meet the requirements of the discerning, environmentally conscientious consumer in the emerging premium compact market. It offers no compromise on the quality, refinement and driving pleasure that hallmark the progressive luxury inherent in every Lexus.

Lexus engineers paid particular attention to the driving dynamics of the CT 200h. Its fun-to-drive experience is aided by the lowest possible center of gravity for the car, enhanced structural rigidity, unique lateral stabilizers to minimize unnecessary engine movements, a custom suspension design, and a front and rear body-damping system – a first to the Lexus line-up to minimize undesirable body vibrations. All of these design elements help ensure the handling prowess of the CT 200h without sacrificing the unequaled comfort to which Lexus drivers have become accustomed.

The Darker Side of Green debate series will undoubtedly be THE green happening of the summer. To schedule an interview, or to attend a Darker Side of Green debate, please contact Adryana Cortez at 323.906.0726 or Adryana@inform-ventures.com. For more information on the Lexus CT 200h, visit darkersideofgreen.com or contact Nancy Hubbell at 310.468.7633 or Nancy_Hubbell@Lexus.com.

Debate Series Details:
Thursday July 8, 2010
Debaters: Simran Sethi vs. Phelim McAleer
Moderated by Andy Samberg
Music provided by Paul Sevigny and Myles Hendrik
Los Angeles, CA

Tuesday July 20, 2010
Debaters: Amanda Little vs. Christopher Horner
Moderated by Jamie Kennedy
Music provided by The Misshapes and Nick Zinner of the Yeah Yeah Yeahs
Miami, FL

Tuesday July 27, 2010
Debaters: Eric Bates vs. The Viscount Monckton of Brenchley
Moderated by Tracey Morgan
Music provided by Harley & Cassie, and Nick Zinner of the Yeah Yeah Yeahs
New York, NY

Thursday August 5, 2010
Debaters: David Roberts vs. Steve Everley
Moderated by Mark McGrath
Music provided by The Misshapes
Chicago, IL


 
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