A major campaign objective was to educate the public on how eco-consciousness is sexy. To graphically communicate the sensuality of the Fisker Karma's sustainable designs, world-renowned photographer Miles Aldridge captured beautiful images that express the brand's captivating, sexy essence. The provocative campaign imagery reflects how Fisker Automotive is dramatically changing the industry with an unrestrained passion for pure design.
The striking photography is complemented by the breathtaking live action film, "Melting Ice," shot by Academy Award-nominated cinematographer of Inception, The Dark Knightand The Italian Job, Wally Pfister. The thrilling vignette showcases the sensuality and exhilaration of introducing the world to a pure driving experience with no inhibitions.
The global launch of FiskerAutomotive.com kicks off the campaign and is the first of many exciting things to come for the burgeoning brand.
For developing the campaign and brand identity, Fisker sought the help of Lambesis based on the agency's full-service, integrated approach to building brands and its more than two decades of success creating iconic brand experiences that have consistently delivered dramatic increases to brand value and sales across its portfolio. The site Lambesis created presents users an immersive and emotional experience with dynamic content that provides a powerful introduction to the Fisker Karma.
"We wanted FiskerAutomotive.com to redefine automobile industry interactive design with a fluid experience that is rooted in Fisker's leading edge design, environmental consciousness, performance, and sensuous luxury," said Marti Eulberg, VP of Global Sales and Marketing. "That's why we came to Lambesis."
The fully-integrated website presents a compelling extension of the meaning of sustainability with forward thinking site elements that challenge staid conventions of interactivity. With a brilliant HTML 5 architecture, mobile site compatibility, and countless progressive design mechanics, the site pushes the boundaries of online automotive experiences.
"We sought to capitalize on the enormous potential of Fisker Automotive's innovative product by creating the most distinct, ownable and sustainable brand positioning and image, expressed first and foremost in the most premium and innovative website," said Lambesis President and Executive Creative Director Chad Farmer. When browsing the site, users are presented with two stylized navigation modes that reflect the thrilling sensation of driving the Karma.
The site launch also lays the groundwork for fully-integrated social media and owners channels linked to the site. Fisker.me, the exclusive owner's only social hub, invites Fisker advocates to network within the protected community of fellow enthusiasts. The site's social media channels will also actively engage key pillars of the brand with ongoing public conversation in the digital space. "We wanted a site that delivers Fisker enthusiasts a deep, rich experience with the brand through the best online technologies available. Lambesis' history developing stylish, iconic brands made the agency a perfect fit to help create Fisker Automotive's Pure Driving Passion campaign and international site development" said Fisker Automotive, Inc. CEO Henrik Fisker.
Echoing the design interface and sensibilities of the main navigation, an interactive Configure section enables users to customize Karma options and submit to local Fisker retailers. The configurator also provides consumers with detailed 360 views that allow for seamless interaction with their creation. "The Karma was born from a conscious decision to create striking forms that draw inspiration from the timeless beauty of nature. Building the Karma site was a natural extension of this philosophy," said Brian Munce, Executive Director of Client Services at Lambesis.