2010 Chevrolet ImpalaEnlarge Photo
2010 Ford RangerEnlarge Photo
2010 Ford FlexEnlarge Photo
In the spirit of the upcoming 4th of July weekend, the pricing experts at TrueCar, armed with data from hundreds of thousands of new-car transactions, have sifted through their data with a patriotic twist and found the most-discounted vehicle of each color.
If you must have red, the most discounted model is the 2010 Chevrolet Impala LT, which shoppers can expect to get for 13 percent below the $26,880 (including $3,000 in incentives). Meanwhile, $1,000 worth of incentives apply to both the 2010 Ford Mustang Convertible and Hyundai Santa Fe Limited (FWD), which you’ll to find for seven and eight percent off MSRP, respectively, TrueCar predicts.
Moving on to white—which happens to be the most popular U.S. car color, along with silver—the deals aren’t quite as strong. Choosing the Ford Ranger (Regular Cab XL) in Oxford White might be your best bet, getting you an eleven-percent discount—roughly $2,000 in all—off its $18,540 sticker price. SUV traditionalists in sunshine states might want to reel in a 2010 GMC Yukon 1500 Denali for more than $4,600, or nine percent, off its $53,950 MSRP, while families looking for a white crossover ute will probably be very happy with the Buick Enclave AWD CXL, for a net price of $42,208—six percent off sticker.
And you likely won’t have the blues either if you’re looking for a deal on a 2010 Chevrolet Silverado 1500—especially the Imperial Blue Metallic or Laser Blue Metallic. TrueCar estimates that the Silverado 1500 4WD Crew Cab LS will sell for about $28,600, a whopping 17 percent off its $34,505 MSRP. Meanwhile, TrueCar is predicting a net price of just $12,801 (eleven percent off sticker) on a 2010 Hyundai Accent GLS and eight percent (nearly $2,300) off a 2010 Ford Flex SE—in blue, of course.
There’s a lot more to color, and how many vehicles automakers build in each color can influence success and dealer profit margins. Earlier this year, TrueCar found that car buyers, depending on the color they chose, paid a very wide range of transaction prices for otherwise equivalent vehicles. Buyers who settled for red cars saved an average of seven percent off MSRP, while those who bought harder-to-find green cars (that's green-colored cars) might still be a little green with envy after paying eight percent above sticker.