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Frugal Shopper: Plenty Of Deals, But Not On Crossovers

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2010 Chevrolet Silverado

2010 Chevrolet Silverado

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2010 Chevrolet Equinox

2010 Chevrolet Equinox

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Looking for a great deal on a truck? The 2010 Chevrolet Silverado 1500 is selling for an average 21 percent off MSRP—meaning that, in some cases, you might be getting a well-equipped full-size truck for a discount of $8,000 or more. But if you had a more economical, carlike utility vehicle in mind, consider yourself lucky to get a few hundred bucks knocked off the price of the 2010 Chevrolet Equinox.

This summer is looking to be a great time to buy a vehicle, with crossovers the one exception. Due to high demand and low inventory, vehicles like the Equinox and its sibling the GMC Terrain are in particularly short supply, according to vehicle pricing experts at TrueCar. Meanwhile, plenty of strong deals remain for sedans and large trucks.

Through its Price Flex figures, TrueCar has noted a great range in actual transaction prices for some models—indicating that if you push for a good deal, or shop around, you might get a much better price. Among those highest-rated models in price flexibility are the 2010 Honda Insight, Hyundai Elantra Touring, Mitsubishi Eclipse, Jeep Liberty, and Volkswagen Routan. The least flexible—and the least likely to benefit any more from bartering, perhaps—include the 2010 Audi R8, Ford Expedition EL, GMC Terrain, and Chevrolet Equinox.

Among domestic brands, Chevrolet and Ford are offering an average discount of about 14 percent off MSRP, while Chrysler is at 11 percent.

If you want to get a 2011 model, you have many options, and some of them are already discounted. Toyota Honda, Kia, and BMW are at this point offering the highest discounts on their 2011 models. BMW, in fact, has rolled out much of its 2011 lineup already—including the 2011 3-Series, 5-Series, 7-Series, M3, X5, X6, and Z4. Including Toyota's generous incentives program, the 2011 Toyota Camry is already selling at 10 percent below MSRP, while the 2011 Honda Pilot, Volvo C70, BMW 7-Series, and Kia Sorento are selling at seven- or eight-percent discounts.

For June, the largest incentives are offered on three luxury models: the 2010 BMW M6 ($12,500), 2010 Infiniti QX56 ($6,000), and Volvo XC70 ($5,000). And thanks to incentives, you can get a 2010 Chevrolet Corvette for, on average, 12 percent off MSRP.

Here are TrueCar's most-discounted models for this month:

Top 2010 Models by Body Type for June

Body Type

2010 Models

% Below MSRP

Pickup Chevrolet Silverado 1500


Sport Utility Jeep Grand Cherokee


Sedan Hyundai Sonata


Coupe Ford Focus


Van Kia Sedona


Convertible Chevrolet Corvette


Wagon Hyundai Elantra Touring



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Comments (7)
  1. If you don't mind used, the few 2010 Saturn Outlooks built are hitting the market as former rentals. I just picked up a very well equipped XR with only 12,000 miles that was likely pushing a $40,000 sticker for just under $30,000. Certified, it carries darn near the same warranty and it was nearly $5,000 less than comparably equipped used Traverses.

  2. Thanks for the article. This is good timing b/c i'm actually in the market for a new car.

  3. That's good to know. Haven't the carmakers slowed down production enough yet on the big trucks to put them in shorter supply and not have to keep cutting the price? I don't get it.

  4. Not sure all these good deals will last. I would start buying right now if u are in market for cars

  5. interesting stuff. when married with your frugal shopper post from the other week about cpo, seems like doug's comment above is really relevant/interesting. may be a buyer's best bet vis a vis getting a crossover at a solid price.

  6. Yep, better hurry with your next car buy, this ain't gonna last for long.

  7. Crossovers are a joke anyway. They're nothing more than a way overpriced car. They're for the yuppy type who don't wanna be called "soccer mom". The publick should really wake up to these automotive marketing scams.

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