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Frugal Shopper: Women Prefer Practical, Frugal Cars, Men Don’t? Page 2

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2010 Hyundai Tucson

2010 Hyundai Tucson

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2010 Volkswagen Eos

2010 Volkswagen Eos

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Also looking at individual models, a considerable number had female registrations over 50 percent—though there’s no comparison with the manly models. The model with the highest level, the Volkswagen New Beetle, has more than 56 percent female registrations. It’s followed by the Nissan Rogue, Hyundai Tucson, Volkswagen Eos, and Volvo S40. There's definitely more of a story here as three of these models can be convertibles.

Among models popular with women, most were significantly discounted; three models on the top-ten list by model—the Nissan Rogue, the Volvo S40, and the Nissan Sentra—were discounted more than ten percent.

TrueCar’s study figures more than 13 million vehicle registrations over the past two years. Average vehicle discounts were calculated using the firm’s database of millions of vehicle sales transactions.

Why the do we have such gender differences in vehicles, and why does the frugal side appeal more to women? There’s definitely more than the mom factor here, and the answers are deeper than a blog post can adequately cover. Take a look below at the top ten brands registered to women, and let us know what you think.

Make

 

% of Female Registration

% Discount off MSRP

KIA

 

45.8%

8.3%

SUZUKI

 

44.2%

9.5%

MINI

 

43.9%

3.1%

SUBARU

 

43.2%

4.0%

NISSAN

 

43.1%

9.6%

HYUNDAI

 

43.0%

8.3%

HONDA

 

42.8%

7.8%

VOLVO

 

42.4%

8.2%

LEXUS

 

42.3%

7.2%

MITSUBISHI

 

41.5%

10.1%

[TrueCar]


 
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