Rock 'n' Roll Marathon
The 2010 sponsorship agreement includes Dodge as the 2010 "Official Automotive Partner" and "Official Vehicle" of the Rock 'n' Roll Philadelphia Half Marathon (Sept. 17-19), Rock 'n' Roll Denver Marathon and Half Marathon (Oct. 15-17) and Rock 'n' Roll Los Angeles Half Marathon (Oct. 22-24).
Starting in 2011, Dodge will be the title sponsor of the Rock 'n' Roll events in San Diego, Seattle, Virginia Beach, San Jose and Los Angeles. The 2011 partnership includes the Dodge Brand being the "Official Automotive Partner" and "Official Vehicle" of all other 2011 Rock 'n' Roll Marathons.
"Running is a fun, energetic and healthy sport that reflects many of our own brand values," said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC. "This sponsorship gives Dodge an opportunity to connect with our customers one-on-one, not only as a sponsor, but as a participant. Many of our Dodge team members, including myself, are training for the Dodge Rock 'n' Roll Virginia Beach Half Marathon. These runners are living their lives to the fullest, and we're amped to be part of their experience."
The series of marathons and half marathons revolutionized the running industry in 1998 with the launch of the Rock 'n' Roll Marathon in San Diego, which combined entertainment and running in an unprecedented way. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. With more than 300,000 runners participating at 14 events across the nation, it is the largest and most widely attended marathon series in the world.
"With the Dodge Brand's commitment to innovation, extensive dealer network and ability to bring fresh eyes to the industry, we couldn't be more excited to team with them as we present the world's premier series of running events," said Peter Englehart, CEO of CGI. "Establishing this sponsorship is further evidence that a new era of running is upon us, and we anticipate that this will be a long-lasting and multi-faceted partnership for many years to come."
With an integrated marketing and social media campaign, Dodge will reach runners through the event's two-day Health & Fitness Expo, as well as an interactive mobile experience. Dodge also will have a digital presence online at runrocknroll.com. Visit www.redletterdodge.com for more information, and follow frequent Dodge Brand updates on Twitter (@dodge) and www.facebook.com/dodge.