Sales of the 2010 Ford Mustang are trailing the 2010 Chevrolet Camaro by a significant margin through April. Ford sold 20,836 Mustangs, while Chevrolet sold 29,907 Camaros. The last time a Camaro outsold a Mustang was in 1985. Ford doesn’t want to see that record broken anytime soon, so they are rolling out the ads to support the new and updated 2011 Ford Mustang.
TV spots are already airing. Print ads featuring the new, 3.7-liter V-6 with 305 horsepower will show in “lifestyle” magazines. New ads featuring the Mustang GT with its’ new, 5.0 liter, 412 horsepower V-8, will be aimed at enthusiast publications.
For comparison purposes, Ford will be bragging about the superior EPA fuel economy numbers (31 mpg highway) posted by the new V-6 Mustang. This compares favorably with the Camaro’s 3.6-liter, 304 horsepower numbers (the 2011 Chevrolet Camaro will beat the V-6 Mustang's horsepower rating at 312 horsepower). However, the Mustang GT is still down a few notches to the Camaro’s larger V-8. The 2011 Ford Mustang GT, with its 412 horsepower V-8, is still beat by the Camaro’s monster 426 horsepower, 6.2-liter engine.
To deflect attention from that shortcoming, Ford will instead remind you of the universally acclaimed interior makeover given the 2010 Mustang, and carried over to the 2011 model. The Camaro’s interior has been praised for its show car looks. However, the interior has also been slammed for its cheap, plasticky feel, and the poor placement of its retro gauge package. Not to mention that in order to activate the cruise control in the Camaro, you have to take one hand off the steering wheel. In the Mustang, you can comfortably keep a grip on that leather covered wheel and just use your thumbs.
The sales race isn’t over until September. And it looks to be a close one. Mustang has some ground to make up, but it can be done. Especially when you point out that you can’t see your show car’s flashy styling from inside your comfortable and stylish interior. Go Mustang!