Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip Page 2

May 25, 2010

2011 Scion tC by Five Axis

The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction.

The Unlock the tC Road Trip Game highlights the core DNA behind the new tC – customization and community. In the game each player is empowered to create their own quest with fun ‘side-trips’ as they traverse cross country from New York, to Miami and ultimately Los Angeles (9 cities total). Encouraging personal expression, players can purchase vehicle upgrades to boost cred and customize their experience just like one would do in real life. The virtual economy is driven by community; tCoins are earned by inviting friends to join the adventure. With the game’s seamless Facebook integration, building a large crew couldn’t be easier.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140 total) will be awarded throughout the game's duration (see prizes listed above). Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC!

Join the adventure June 1st at www.UnlockthetC.com; pre-register starting May 10th and receive a bonus instant-win game.

MORE INFO ABOUT NEXT-GENERATION 2011 tC
All press info and images of the new tC can be viewed at www.sciondimension.com or downloaded directly by clicking here.

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