In most cases, the pricing is officially no-haggle, meaning that you're expected to pay what they're asking; but in cases where you think a branded title or cosmetic issues will keep the vehicle from being worth as much in the short term, there's still room to haggle despite that. Inspect the vehicle thoroughly yourself, and don't hesitate to bring it to your mechanic or a body shop for a second opinion.
Signs of use...or abuse?
Most of these vehicles are at least visually in good shape. After being taken out of the fleet, they're inspected with a relatively thorough process, as well as cleaned and detailed for an almost new look. Things like cracked cupholders or broken trim are replaced, though the signs of hard rental use like ignition-key scrapes and upholstery wear spots might remain.
Vogelheim also advises that not all rental-car companies are the same either—not so much because of the way they maintain their vehicles, but because of their type of customer. Enterprise vehicles are likely to have less general wear and tear and signs of abuse than those from other companies, Vogelheim says, while not costing any more, because the company is known for appealing to longer-term local renters who need a replacement while their vehicle is in the shop. Vehicles from other rental companies are more likely to have been driven hard by travelers in a hurry, on unfamiliar roads.