There are more websites specializing in selling your car online sprouting up each day. Many are free. Some charge a fee. If you need to sell your vehicle quickly, where do you begin?
As an former Internet manager for a major car dealer, I learned that unless you’re in a hurry or don't have to worry about a budget, you can list your vehicle on free websites before going premium. However, if it’s critical to sell your car quickly, post it on every website immediately.
Begin with Free Websites
For most people, it’s best to begin with free classified sites to see if their vehicle will sell quickly and easily. These sites can include Craigslist.org, Backpage.com, Kijiji.com, and Oodle.com, to name a few.
Two premium websites that I’ve used effectively are AutoTrader.com and Cars.com. Each offers different packages for sellers with different budgets. As a rule, purchase the most expensive package you can afford.
The popularity of many classified sites changes quickly. Ask your friends, co-workers, and family which are the best sites, including if there are other local sites that you should use.
Do a Google search using these search words: city, state, or region> free vehicle classified ads. For example, in Minneapolis type: Minneapolis free vehicle classified ads. Use the busiest sites. Then do a search for the vehicle you are selling on the sites that made your short list. Post to the ones with the most traffic and the most specific listings of your car.
Create an Effective Ad
The new rules for selling vehicles online include telling a personal story about your car to set yourself apart from the hundreds of other online sellers. However, one of the biggest mistakes sellers make when posting ads online is not including enough information along with the story. This is especially true for free websites.
I offer a free Craigslist template on my website that can be modified for any ad. It makes sure that you don’t miss crucial information buyers are looking for. Here is a modified version of the template. Simply copy and paste it at the end of your ad, then include your vehicle’s specific details. Delete any item not relevant to your car:
Here are the vehicle details:
Body Style –
Exterior Color –
Interior Color –
Gas Mileage –
Vehicle History Report Available – Yes/No
Clear Title? – Yes/No
The complete template with full instructions can be found and copied for free at BayAreaCarGuy.com.
L. James Johnson's new book, HELP! I Gotta Sell My Car NOW! New Rules for Selling Your Vehicle Online! is available for download at BayAreaCarGuy.com. You can also download his FREE report, The 8 Biggest Mistakes Used Car Buyers Make & How to Avoid Them!