2009 Volkswagen RoutanEnlarge Photo
Advertisers figured out a long time ago that sex sells--and through the years the car manufacturers have used that information to make some very…interesting commercials. Sometimes they send a good message and sometimes they ought to be hidden away in that special section of the video store, but they are always entertaining. So, here’s a countdown of the top six raunchiest car commercials of all time:
6. Starting the countdown is Tata Motors with its fun child-like music video promoting the Indica Xeta--but wait a second, those lyrics sound remarkably mischievous.
5. Hyundai thought it would score a win with its “Toy Boy” commercial. Apparently, the reclining passenger seat in a Hyundai is a great way to hide your extramarital treat from your spouse. Though I’m not sure just how many salespeople decided to include that particular feature in their sales pitch.
4. This next video comes from Volkswagen’s “Meet the Volkswagens” campaign. While the V-dubs themselves seem to be a nice wholesome family, something just seems disturbing about this particular commercial, called “Routan Housewives.” Maybe it’s the fact that the lonely neighbor wants to spend some quality time with the Routan. Or, it could be the fact that the Volkswagen Bus seems to be pimping out the Routan.
3. Toyota’s video promoting the “standard air-conditioning” on the “new Toyota Corolla” (translated from Portuguese), is straightforward and to the point--literally.
2. In order to highlight the independent front-suspension on the Pathfinder, Nissan decided to employ an unabashedly scandalous tactic. As words cannot adequately capture the simplistic baseness of this commercial, I am left to wonder about the circumstances that led somebody to come up with this idea. I suspect the idea of hypnosis played a part.
1. Most of the time, I love Mercedes-Benz commercials. And truth be told, I love this one highlighting the capabilities of the E-class’ 4MATIC all-wheel drive system too. But what does it really say about the brand? In my head, the final screen doesn’t say, “Mercedes-Benz: The future of the automobile,” but rather something more like, “Mercedes-Benz: The car for those without morals.”