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Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI Page 2

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2010 Audi A3 TDI

Airplane: An ex-pilot with a drinking problem gets on a plane. The crew falls ill. Surely he can land it. But don’t call him Shirley.

Avatar: Humans try to obtain Unobtainium. Unsurprisingly, they don’t get any.

Brokeback Mountain: Cowboys ride each other rather than horses.

The Wizard of Oz: Dorothy learns why girls love shoes.

Groundhog Day: Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up. Bill Murray wakes up.

"The Audi A3 TDI is incredibly efficient, but it's also really exciting to drive,” say Geoffrey Roche, Chief Creative Officer, Lowe Roche. “Our campaign duplicates that approach to efficiency by allowing people to have fun while practicing being efficient." One of Canada’s most efficient luxury vehicles, the A3 TDI is proof that when it comes to efficiency, Audi practices what they preach. The diesel sport back gets an astonishing 6.7 L/100 km in the city and 4.6 L/100 km highway, putting it ahead of most hybrid vehicles when it comes to fuel-stinginess. The “Efficient Films” project takes a lighthearted approach to bolstering Audi’s efficiency credentials. While most Hollywood films run between two and three hours, Audi is retelling the stories with a meager 140 characters or less. Just short enough to be posted on Twitter.

Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Content Writer: Ed Maylon
Brand Strategist/Content Writer: Andrew Carty
Account Director: Somer Turnbull
Technical Developer: Nery Orellana
Director of Digital: Trish Quenneville


 
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Comment (1)
  1. Save the advertising dollars and offer the A3 TDI with a quattro option. That would increase sales tremendously. Why get a non-quattro A3 TDI when you can get a Golf TDI instead for $10,000 less? Same platform, same engine, and same fit and finish.
     
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