On TomTom: 'Luke, I Am Your Father! Now, Take The Third Left.'

May 6, 2010
TomTom's interactive Star Wars game

TomTom's interactive Star Wars game

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Tuesday was Star Wars Day, and we spent it the same way every other fanatic did: by ordering a couple of pizzas, cracking open a case of Mountain Dew, and polishing our Yoda figurines while watching Robot Chicken's obsessive, amazing Star Wars parody. We also downloaded Star Wars voices to our TomTom.

Yeah, you read that correctly. Now any aspiring Jedi with a driver's license can thrill to the sound of Darth Vader booming out directions: "Turn around when possible! I find your lack of faith disturbing! Then, take the third left. Sense your way." (Whoever scripted these is kind of a genius. Check out more samples at starwars.tomtom.com.) Coming next is C3PO, followed by Yoda in July and Han Solo in August. Not scheduled: Jar-Jar Binks. A-men.

But wait, there's more! To promote the new voice packs -- which run $12.95 -- TomTom has launched a special Star Wars microsite that uses your computer's webcam to show off your mastery of The Force. It took us a minute or two to figure out how to play, but once we crossed that hurdle, the game was...well, mildly engaging. It was no Assassin's Creed 2, but then, it only wasted five minutes of our lives instead of AC's 40+ hours, so we suppose it all balances out. And to add an extra-special social element, at the end of the game, we were given the chance to post our middling score to Facebook and Twitter. Click over to tomtom.com/usetheforce to try your own hand. (You'll see that's a pun.)

In sum: the Star Wars/TomTom pair-up? Genius. The Star Wars/TomTom voices? Hilarious. The Star Wars/TomTom game? Well, it was better than that annoying Audi thing from yesterday. Yeesh.

Passing thought: if GM had gotten to George Lucas first, they could have launched OnStar Wars. Sigh: missed opportunities.

[TomTom]

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