If you work for Ford, then you probably spend a lot of time smiling. In fact, some days you might seem absolutely giddy, especially since Ford recently posted a $2.1 billion net profit for the first quarter of 2010 and didn’t suffer the disgrace of a bailout or bankruptcy. What would make you even happier would be that Ford’s stock has gone from about $1 to $13 over the past year and because new Fords are now flying out of dealerships almost 40 percent faster than last year. It’s not so bad at Ford and considering the main competition is GM, Chrysler and Toyota, things can only get better.
Ford has some excellent products including the Taurus and Fusion. But one of its best and strongest sellers is the F-Series pickup which remains the nation’s best-selling vehicle so far for 2010. That should be expected since it was also the best-selling vehicle for 2009 and 2008. In fact, the F-Series pickup has been the nation’s best-selling vehicle for the past 27 years, which is simply astounding.
For 2010 the F-Series will be as tough, safe and reliable as ever. The exterior styling has been freshened, the frame and suspension have been tweaked for a better ride, and more toys and options are available. It can still be ordered as a Regular, Crew or Extended cab with a long, short or extended bed. Fuel economy has been improved and it’s still the rated by most as having the best towing and best payload capabilities. Also for 2010 will be a new high performance version called the F-150 SVT Raptor, which is a street legal, purpose built and Baja tested off-road performance machine. Complete with FOX racing Shox, the only internal triple bypass shocks available on a production truck, 35 inch BF Goodrich all terrain tires and a 5.4-liter SOHC V-8 engine with 320 horsepower or a 6.2-liter SOHC V-8 with 400 horsepower, this truck looks like fun. It may be a bit too hot for the family car, but imagine the fun you can have on the weekends.