Wednesday Video Break: Honda Dreams An Impossible, Beautiful Dream

April 28, 2010
2011 Honda CR-Z

2011 Honda CR-Z

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If your Wednesday is shaping up to be anything like ours, you probably need a break. Ordinarily, we'd invite you to join us for margaritas and inter-office shuffleboard, but the bigwigs have padlocked the tequila vault, so you'll have to be content with video. Fortunately, we've found some very good video for you -- part of an updated ad campaign for Honda.

Called "Impossible Dream II", the clip is primarily meant for online viewing. It clocks in at two-and-a-half minutes, making it expensive to run in heavy rotation on network television (though we wouldn't be surprised to catch it there occasionally, and more frequently on cable).

If you've got a good memory, you might remember the original "Impossible Dream" video from 2005 -- though it, too, was long, and was limited mostly to the internet. This version uses much of the same footage to get things rolling, and in fact, apart from some minor editing here and there, the first minute seems largely identical. It begins with a man on a motorcycle, which is appropriate, since that's how Honda itself began.

What follows is a fairly chronological spin through Honda's history. Along the way, we see ATVs, generators, speedboats, jets, and, of course, cars. This updated version offers glimpses of the new 2011 Honda CR-Z and a long-shot of the Honda Insight. And things wrap up with a somewhat touching, sentimental nod to one of Honda's biggest stars, ASIMO. In supporting roles, we've got the music of Andy Williams, the mellifluous voice of Garrison Keillor, and the wildly varied landscape of New Zealand. Enjoy:

And for those curious about the credits:

LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April). The two-and-a-half minute ad, created by Wieden & Kennedy London, uses Andy Williams' version of 'The Impossible Dream' song and continues to use the brand's strapline, 'The power of dreams.'

The ad comes five years after the original campaign and forms part of an international rollout across 28 markets, including the UK, Italy and the Netherlands.

Client: Honda
Title: Impossible Dream 1.5
Agency: Wieden+Kennedy, London
Production Company: Stink, London
Director: Ivan Zacharias
Exec Creative Directors: Tony Davidson, Kim Papworth
Creatives Directors: Sam Heath (Copywriter),Chris Groom (Art Director)
Producer: Dannie Stewart

Production:
Producer: Nick Landon
Director Of Photography: Jan Velicky
Post production facility: The Mill, London
Lead Flame Artist: Barnesly
Online Producer: Gemma Smith
Edit Facility: Robota
Editor: Filip Malasek
Sound Facility: Wave Studios
Sound Engineers: Jack Sedgwick
Music Editor: Jack Sedgwick
Music: "The Impossible Dream", performed by Andy Williams

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