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For Your Friday Viewing Pleasure: A Short Film About The Mercedes-Benz SLS AMG

By Richard Read
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Michael Schumacher from the Mercedes-Benz SLS AMG 'tunnel' commercial

Michael Schumacher from the Mercedes-Benz SLS AMG 'tunnel' commercial

2011 Mercedes-Benz SLS AMG

2011 Mercedes-Benz SLS AMG

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Remember that amazing video of Michael Schumacher looping a Mercedes-Benz SLS AMG around the wall of a two-lane tunnel? Well, Mercedes has taken that clip,  added some archival footage of previous gullwings in action, plus commentary from legendary German F1 driver Hans Herrmann, and created a short film about the highly anticipated supercar.

Even though the SLS is great to watch, Herrmann is the real star of this show. He shares his thoughts about the gullwing's longevity and expresses befuddled amusement at Mercedes' marketing campaign -- in particular, this thing called "Facebook". (Then again, Mercedes may be a little confused by Facebook too, given the company's own admission that it doesn't understand social media.)


Much of the film centers on Mercedes' attempt to capture the public's imagination with this sexy ride, which Marty Padgett had the enviable task of test driving last fall. In fact, you could summarize it as a three-minute survey of Mercedes' marketing of the supercar, including the viral spread of Schumacher's video and the customization tools that let everyday folks trick out a virtual SLS online.

But whatever: it's Friday, and you're probably already thinking about the weekend, and if you're going to blow off your job, you might as well do it with something beautiful. Wait, that might've come out wrong. Just enjoy the clip:

[YouTube]


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Comments (2)

  1. R2Dad Posted: 4/9/2010 10:43am PDT

    For a company so conservative, traditional and, well, German, understanding social media before jumping in with both feet is probably a prudent approach. We've seen companies suffer the wrath of the web because their message/tone/attitude/product did not all resonate harmoniously and they lost control of their message in the dog-pile aftermath.
     
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  2. richard avatar Richard Read Posted: 4/9/2010 12:56pm PDT

    You wouldn't be thinking of anyone in particular would you? Because I totally would: http://ow.ly/1wE1p
     
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