Already Discounted, HUMMER Models Go On Clearance

April 7, 2010
Attempts at selling HUMMER to a Chinese company have failed, so GM is officially shutting down the brand.

That means putting all remaining 2,200 HUMMER models in national stock on sale, and winding down the franchises for 153 dealerships. To help clear the vehicles out, GM is offering up to $6,000 off some models.

Under the new program, accompanied by a "last chance to buy a HUMMER" ad campaign, shoppers will be able to get zero-percent financing for 72 months or $4,000 off 2010 Hummer H3 or H3T models, $5,000 off the 2009 H3T, and $6,000 off HUMMER H2 or H3 models.

A number of dealers will likely never be able to recover their huge facility investment. Earlier last decade, GM had pushed HUMMER dealerships to build huge, standalone, military hangar-style buildings, some of which even had mini indoor or outdoor off-road courses to demonstrate vehicle abilities. The automaker also looked poised to keep the HUMMER pipeline open with product including, at one time, a Jeep Wrangler-sized 'baby HUMMER,' the H4.

That all changed with GM's bankruptcy last June. The automaker has since sold Saab and shut down Saturn and Pontiac.

2009 Hummer H2

2009 Hummer H2

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2009 HUMMER H3T

2009 HUMMER H3T

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Neither the current 2010 HUMMER H3 and H3T nor the 2009 HUMMER H2 are rated very highly by TheCarConnection.com. In his review of the 2010 H3, editor Marty Padgett points to the all-American styling and off-road prowess, as well as the strong available V-8, but criticizes the handling, poor visibility, and four-speed automatic transmission of the H3 models. "Even if you crave a red, white, and blue look in an SUV package, think twice before buying the cramped, thirsty HUMMER H3," he advises as a Bottom Line.

Although HUMMER resale values are likely going to be disappointing for some time, this sale could still be a great opportunity for those who want a sturdy off-road vehicle that they'll keep for many years. And it could prove to be quite the deal; according to the pricing-intelligence site TrueCar, the HUMMER H3 has already been selling at about $2,000 below list price before the new round of incentives.

[Bloomberg via Business Week; Auto Week]

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