Toyota Extends Incentives, Adds Free Maintenance

I've had my Sienna for over two years now... We spent a total of 132 dollars on six oil changes - that's all that it needed. The tires are another story - they had to go very quickly and it's riding on HydroEdges from Discount Tire now, so free rotations and balancing is included. I'd normally add another $80 to be fair but $212 to make you buy a new Toyota? Brilliant!

I work for a Toyota dealer and I just had a customer call and scream at me because he didn't get the free maintenance on the Toyota he bought in April. I explained to him that the only people who got it in April were people who currently had a Toyota registered at their address. When he asked what he could do to get his free maintenance I suggested he e-mail you and have you give it to him since you lied about it being available to everyone.

Jason, I'm sorry to hear about this.
On April 6, Toyota reported in a release that the company's free-maintenance program was being extended to all shoppers, not just returning Toyota, Lexus, and Scion owners. Per the release: “We’re extending the two-year complimentary maintenance program, that proved to be very popular with existing Toyota owners in March, to all buyers in April,” said Bob Carter, group vice president and general manager of Toyota Division. “We are pleased by our customers’ continued vote of confidence, and want to thank them for their loyalty by adding value to our products.”
The information says that this is a "national marketing program." In the line on financing, it's noted that offers may vary regionally, but this is not so with the free-maintenance program details.
However in any national incentives program, it's entirely possible that some regions or individual franchises might have opted not to participate. Unfortunately, when we report in a breaking news situation such as this, within a few hours of a major announcement and press release, we don't expect to have a full rundown of who might be opting out on a regional or street level -- in future posts we'll consider cautioning that at any time dealerships might not honor national incentive programs.