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Toyota Extends Incentives, Adds Free Maintenance

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2010 Toyota Avalon

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It's official. As we anticipated last week, Toyota has extended its largest-ever incentive program through April, and it served to jump-start Toyota’s sales after recall woes that put the brakes on showroom activity in January and February.

The so-called March Sales Event helped Toyota finish March with 186,000 sales nationwide—second only to GM—with sales up more than 40 percent from March of last year.

Toyota was less specific with the extended program than it had been with the original March announcement, but the automaker has expanded its two-year “premium maintenance” program to all buyers, not just those who already own or lease a Toyota, Lexus, or Scion product.

The incentives now include:

Complimentary two-year premium maintenance program – covers all customers who purchase or lease a new Toyota

Zero-percent APR financing for up to 60 months – on “up to six of our popular models.” Original March program covered 2010 Toyota Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra, and Yaris.

Special low lease rates – on “up to eight of our popular models.” 2010 Toyota Venza, Tundra, RAV4, Prius, Matrix, Highlander, Corolla, Camry, and Avalon were covered by the March Sales Event.

Toyota adds that the offers apply to “qualifying buyers”—most likely those with stellar credit—and that the offers vary regionally.

The automaker had attributed about 60 percent of the March sales to repeat customers. With the expansion of the maintenance plan to everyone, its sales comeback might not

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