2010 Toyota VenzaEnlarge Photo
The original March Sales Event incentives, slated to expire April 5, offer zero-percent financing for up to five years, along with special lease rates, on a number of models (including the 2010 Toyota Camry, Corolla, Highlander, Venza, Tundra, Prius, Matrix, and Avalon) plus two years of free maintenance for those who already own a Lexus, Toyota, or Scion model.
Toyota's most generous incentive program ever will be extended at least through April, according to the Detroit News, citing Toyota Motor Sales group VP Bob Carter, and the free maintenance perk might be added to all Toyota vehicles. Toyota dealers had apparently been instrumental in pushing for the extension, despite concerns that sustained incentives, as well as the recalls, will affect resale value.
Details of the extended incentives will be announced on April 5, Carter told reporters at the New York Auto Show.
2010 Toyota MatrixEnlarge Photo