2010 chevrolet cruze 002
And GM fans, don't worry: Chevrolet is also employing traditional social media tactics, nabbing a page from the Fiesta's playbook by hosting a Twitter/Facebook-fueled race from various locations in the U.S. to Austin -- in Chevy vehicles, of course. For details, check the full release below.
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Chevrolet to learn about the best practices for connecting with customers in a digital age
DETROIT, March 9 /PRNewswire/ -- On March 12, Chevrolet will launch three social-media applications at South by Southwest, as a pilot test of emerging technologies that will help Chevrolet connect with consumers. During the interactive, music and film conferences and festivals, Chevrolet will have an opportunity to introduce more than 185,000 attendees to products like the Camaro, Volt, and Cruze. As one of the preeminent interactive conferences, South by Southwest also provides an opportunity for Chevrolet to learn what attendees feel are the best practices and emerging technologies in social media.
"Social media is a powerful tool in a digital world where people can get news instantly on their smart phone, watch television shows on streaming video, and communicate with friends on social-networking sites," says Jim Campbell, Chevrolet general manager. "For Chevrolet, South by Southwest provides an invaluable opportunity to learn how best to communicate with customers in by leveraging these technologies."
Accordingly, Chevrolet will focus on integrating technologies and events at South by Southwest, creating opportunities to talk with, and learn from, attendees.
Evaluating Emerging Technologies
Chevrolet will evaluate three emerging technologies during the conference, including location-based social networking, quick response codes, and augmented reality.
"The potential of these technologies is incredible," says Christopher Barger, Director of Global Communications and Technology for GM. "Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway. We are just scratching the surface of what's possible with mobile technologies and social media applications."