Buick Is Back! At Least, Motor Trend Thinks So...

March 8, 2010

My simple response is, I totally agree.

It’s fair to say that Buick has developed a reputation for producing very comfortable, somewhat luxurious cars that aren't exactly thrilling. That's changing these days though, and people are noticing. I guess all of that driving excitement from Pontiac has to go somewhere. Luxury brands throughout the industry have been developing vehicles with increasing amounts of comfort, but have still managed to produce cars that appeal to enthusiasts looking for performance. Buick's new models are proving that this good ol' brand can do it too, albeit a little behind most of the others.

The LaCrosse, updated for 2010, is a big step in the right direction. The sheet metal refresh is just what the sedan needed to catch the attention of shoppers looking for a good contender in the luxury market. The appearance of the Buick models across the board was becoming a bit dated compared to the likes of Lexus, a definite competitor. I'm not necessarily saying the Lexus models looked ‘better’ but consumers like cars that look ‘new’. While GM was making progress on this front with Cadillac, Buick was quietly waiting its turn.

The facelifted LaCrosse and reborn Regal are great follow-ups to the recent success of the Cadillac CTS, and should boost interest in GM's 2010 and 2011 model year lineups. Sporty mid-sized sedans are so hot right now among young and middle-aged people, so GM's timing on the Regal should really work to its advantage. Enthusiasts in their 20's and 30's and married with kids (or thinking about getting married and having kids) are craving something practical and economical but don't want to sacrifice the excitement of a sports car. Sedans like the BMW 3-Series, Audi A4, Infiniti G37 and Lexus IS are going to be tough competition for the Regal, but I still think it's got a fair chance at success.

GM is moving towards being competitive on a global level with its newer Epsilon-based sedans. The stylish comeback of the Regal spells success for Buick and revival for all of the GM brands in the coming years. Plus, they made the cover of Motor Trend for the first time since 1982! I'm thinking that's a good thing…

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