Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back Page 2

March 3, 2010

The 2010 Toyota Prius

• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles.  It’s a great time to buy a Toyota.”

The marketing program will be supported by a television ad campaign from Toyota’s advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer.  In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback.  Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.

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[Techcrunch, Toyota]

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