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Old-School/New-School: Toyota Uses Twitter, Incentives To Lure Customers Back Page 2

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The 2010 Toyota Prius

• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles.  It’s a great time to buy a Toyota.”

The marketing program will be supported by a television ad campaign from Toyota’s advertising agencies Saatchi & Saatchi and Conill LA.

The March Sales Event television ads will begin airing on March 2, and will highlight the special 0% financing for 60 months offer.  In addition, the ads will feature discussions with customers who recently purchased Toyota vehicles and reflect their feedback.  Other commercials feature Toyota dealership associates, including salespeople, customer service representatives, technicians and others, thanking customers for their support and loyalty to Toyota.

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[Techcrunch, Toyota]


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Comments (3)
  1. My sister was going to get a Yaris last month (she has a POS Highlander on its last legs.) They had 0% for 60 plus $1000 loyalty in February but I told her to wait. With the loyalty rebate now gone, the incentives are worse in March. She'll get a Ford now.
     
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  2. But while this is a great PR move, and while we're impressed to see Toyota making social media a pillar of its info campaign, Tweetmeme probably isn't on the average person's radar. Sure, that Toyota channel is great for journos looking for stories about Toyota, but to draw in everyday consumers, Toyota has to use other tactics.
     
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  3. Yeah, Thank's Toyota now I am off to the dealers to purchase a new Sienna. We have been waiting for Toyota to offer the 0 percent financing this only the second time in history that they have ever offered it. Now we can finally aford one.
     
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